Why Groovy
Company
The principles that guide every decision we make, every product we build, and every team member we develop.
Leaders start with the customer and work backwards. They work vigorously to earn and keep customers' trust.
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by "not invented here."
Leaders are owners. They think long-term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say, "That's not my job."
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
Leaders raise the performance bar with every hire and promotion. They recognise exceptional talent and willingly move them throughout the organisation. Leaders develop leaders and take seriously their role in coaching others.
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes.
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expenses.
Leaders operate at all levels, stay connected to the details, audit frequently, and are sceptical when metrics and anecdotes differ. No task is beneath them.
Leaders always consider whether decisions are reversible. One-way decisions have lasting effects and need careful analysis. Two-way decisions are reversible — they provide opportunities to experiment, learn, and iterate.
Our local communities, planet, and future generations must improve daily. Leaders create more than they consume and always leave things better than how they found them.
Leaders work daily to create a safer, more productive, higher performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun.
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
Leaders must respectfully and logically challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Once a decision is determined, they commit wholly.
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
Data is quantifiable and calculates the required effort, whereas emotion is just individual belief. Data provides a clear view of time, effort requirements, and direction — enabling leaders to make efficient decisions.
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One engineer replaces an entire team. Full-stack development, AI orchestration, and production-grade delivery — starting at just $22/hour.
Helped 8+ startups save $200K+ in 60 days
"Their engineer built our marketplace MVP in 4 weeks. Saved us $180K vs hiring a full team."
— Marketplace Founder, USA
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